The local planet fitness was advertising their 10 dollar a month gym they just opened this month as a "gym-timidation free zone" and some crap about not having intimidating meatheads around. I get tickled every time I hear their ad on the radio, because I lift weights to look intimidating. Anyways, that's a good article and I doubt that Planet Fitness is going to make much of a difference to his gym... Completely different clientele