What I like about his method he used when before going sponsored, was he kept it simple. My half ass math says he was consuming about 300-350 grams of protein a day, which is do-able in the real world, even for guys of us with full time jobs. I would not want to be that damn big, but it shows what he says he ate as an amateur and shows it is a basic solid diet that can be followed with a little discipline. Although, I like to mix it up with venison and fish for variety, his plan is very easy to follow.