bad publicity (such as this toilet gossip 3rd party to the IFBB) is good publicity especially when the IFBB is fading from it's glory days as old timers resign and new comers change the game once again. It's just a gimmick to try to stay relatively viable in the market place. The IFBB had no part in it as an entity but it's name has been mentioned alongside the b.s. and of course we can all imagine that plenty of Joe Rogan followers not even into bodybuilding have been following the b.s. ... so it has made the IFBB and the world of bodybuilding known to "new" customers ... the douche bag millenial pussies and generation z.
Joe Rogan, IFBB and Bodybuilders gets a new client base by exchanging sharing the social media follower market. Simple shit to understand their accounts get paid for ads and the more followers the higher the pay out.