I'm not sure he realizes how few people show up for the average bodybuilding show. If they relied solely on spectator ticket sales at most shows, there wouldn't be more than a handful of bodybuilding shows in the entire country every year. It's just not much of a spectator sport. It's a niche market. The only real money anywhere in the industry comes from supplement company sponsorships.
And the more Rich talks, the more he starts to sound whiney and antagonistic. There's a way to say things to help bring about change, and then there's his way. He's really starting to sound like a crybaby. You want to bring about real change Rich? Become a promoter and put on your own show, then give back like you're preaching about in your video. Show the industry how easy and altruistic it is to do the right thing. I'm willing to bet that after giving the competitors free entry, you'll be lucky to break even; let alone have enough money to move to a bigger venue the next year. Quit your bitchin and go peddle your "industry changing" supplements.